2045 Quantum Path
A system that integrates all programmatic ad platforms
Client
2045 Collective
Industry
Advertising
Service
Product Engineering
Tech Stack
Ruby on Rails, React, PostgreSQL
About 2045
The 2045 Collective empowers independent agencies with programmatic advertising tools. Their vision was bold: if an advertisement is created on Quantum Path, it should automatically get created on all major platforms — DV360, TTD, YouTube, XANDR, Amazon DSP, Facebook, LinkedIn, Yahoo, and others. They needed a partner who could untangle the complexity of multi-platform ad tech.
About This Project
2045 wanted to create a one-of-a-kind platform called Quantum Path that integrates with all ad networks to provide unified analytics and optimization.
The Challenge
Each programmatic ad platform has its own API schema, authentication model, rate limits, and data structures. Building a unified interface that could reliably sync across all of them was a massive engineering challenge.
- Each platform (DV360, TTD, XANDR, Amazon DSP, Facebook, LinkedIn, Yahoo) has a completely different API schema and documentation
- Writing and validating JSON payloads for each platform required deep technical knowledge of each ad network
- Real-time data synchronization across 6+ platforms with different rate limits and authentication flows
- Campaign data accuracy had to be maintained across all channels simultaneously
- End-to-end testing after every PR merge required 1-2 hour cycles including New Relic log analysis and verification across 6-7 database tables
The Solution
The 2045 team mapped out the standard database models of all major advertising players, then created a master database with all common entities — with platform-specific nuances stored in dedicated info tables. BetaCraft identified a mapper technique that reduced the API integration problem to mapping API fields to database fields.
- Designed a flexible adapter pattern that normalized data from all platforms into a single unified schema
- Created a master database with common ad entities, plus platform-specific extension tables for each ad network's nuances
- Built a field-mapper technique that simplified each new platform integration to a mapping exercise rather than a ground-up build
- Used Postman extensively for Phase 1 testing (DV360 and TTD integration), then built Playwright-based automated test suites
- Implemented New Relic monitoring for production observability and cross-platform debugging
- Created an intuitive dashboard for campaign management across all channels with a single click
Results & Evolution
6+
Ad platforms integrated
80%
Reduction in campaign setup time
Real-time
Cross-platform analytics
3x
Faster reporting across channels