CLAS Integration

About This Project

Ziplines, an e-learning company partnering with universities, used tools like HubSpot, Stripe, and Canvas (SCORM) to quickly launch and validate their industry-aligned course model.

The Challenge

Ziplines was running three critical business systems independently with no integration between them. The manual overhead was unsustainable as enrollment volumes grew.

• Leads captured in HubSpot had to be manually exported and re-entered into the payment system
• Stripe payments had to be manually reconciled with student records in Canvas
• Course enrollment in Canvas required manual provisioning of student accounts and SCORM-compliant course assignments
• Enrollment delays of up to 24 hours because staff had to sync data between all three platforms
• Payment mismatches and duplicate records caused by manual data entry errors
• Students not getting access to courses on time, leading to support tickets and poor experience

The Solution

BetaCraft built CLAS (Centralized Learning Administration System) — a unified orchestration platform that automates the entire student lifecycle across HubSpot, Stripe, and Canvas.

• When a lead converts in HubSpot, CLAS automatically triggers the payment flow in Stripe
• Upon successful payment, CLAS provisions the student account in Canvas and enrolls them in the correct SCORM-compliant course
• Built bidirectional sync between all three platforms — changes in any system propagate to others automatically
• Implemented Sidekiq background jobs for reliable, fault-tolerant processing of enrollment workflows
• Created an admin dashboard showing real-time enrollment pipeline status across all systems
• Added automated error handling and retry logic to gracefully handle API failures from any platform

Results & Evolution

Tech Stack